Experienced Senior UX/Product Designer with 10+ years of expertise in user-centric digital transformations and UX optimizations on global platforms. Specializes in cross-platform (Desktop & Mobile Web) solutions, known for fostering cross-functional teamwork and leveraging data insights to enhance user experience and product performance. Proficient in overseeing UX projects from start to finish, delivering seamless user journeys and effective designs.

Skills

• Cross-functional Team Leadership

• Cross-platform UX Design (Desktop, Mobile)

• Data-Driven Content Strategy

• Design Tools: Adobe CC & Figma

• Project Management & Mentorship

• Strategic Planning & Execution

• User Journey Mapping & Wireframing

• UX Research & User-Centered Design

• Comprehensive UX Process Management

Work Experience

eBay | UX Content Designer Manager | 2023 - 2024

• Led a comprehensive UX overhaul for eBay's HR intranet, benefiting over 10,000 employees globally by managing the entire UX process, including client intake, road mapping, robust design systems, intricate information architecture, user journeys, wireframes, UX research, and production.

• Successfully integrated an AI/LLM tool within the company's intranet, significantly enhancing internal communications, resource accessibility, and advanced categorization, summarization, and contextualization of complex HR content.

• Spearheaded user-centric, global redesign initiatives, focusing on intuitive, accessible, and inclusive digital experiences for an international workforce.

Wells Fargo | Senior Lead Content Designer | 2022 – 2023

• Championed the modernization of user experiences across multiple Lines of Business, impacting over 250k employees and streamlining project timelines at a leading financial institution.

• Directed advanced design principles and strategic discussions with senior leadership, rejuvenating an aging digital platform and enhancing user engagement and satisfaction by translating complex business needs into actionable design strategies.

• Orchestrated cross-functional design discussions, ensuring cohesive collaboration and translating diverse business requirements into clear, actionable design solutions that surpassed project objectives.

Polygon.com | Senior Content Strategist | 2015 – 2022

• Drove a comprehensive content strategy overhaul at Polygon.com, leading to a 212% average year-over-year growth in organic traffic and resulting in over 1 billion pageviews.

• Spearheaded the transformation of Vox Media’s Chorus CMS platform into a widely adopted B2B SaaS product by over 250 companies, integrating SEO best practices into the content creation process for enhanced online visibility.

• Instrumental in achieving a 48% average increase in year-over-year organic search results, adopting a data-driven content strategy that significantly enhanced user accessibility and engagement.

MKG | Social Media Manager | 2013 – 2015

• Consulted with clients on user experience for live activations and award-winning social media campaigns.

• Collaborated with visual designers and scenic teams to create live event activations.

• Led design for visual identity, brand voice guidelines, and content calendars.

Games for Change | Content Designer | 2010 – 2013

• Designed the first online library for video games designed for social impact by curating content, developing information architecture, and building the user experience.

• Created a database for fundraising efforts including names, institutions, and contact information for investors, non-profit portfolio managers, government leaders, and gaming luminaries.

• Managed content strategy for outreach annual fundraising and festival which raised operational funds.